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About Toro

A focused dealer, not a marketplace.

We're a small, deliberately curated London dealer. Every piece comes through one pair of hands — selected, inspected, and vouched for personally.

The origin

It started with a single watch.

The first piece was a 1990s Submariner bought from a collector in Milan. It arrived exactly as described, on the day promised, in the condition claimed. That experience — rare, in a market that too often isn't — became the blueprint.

The collection was built around a simple idea: buying a pre-owned watch should feel as considered as the watch itself. Not a checkout flow. Not a listing among ten thousand. A conversation with someone who has actually held the piece, looked it over, and would be happy to wear it.

If I wouldn't wear it, it doesn't come in.

— David, founder
How we work

Every piece takes the same path

  1. 01

    Sourced

    Through trusted dealers, auction rooms, and a private network built over the last decade. We skip pieces we can't verify, no matter how attractive the price.

  2. 02

    Inspected

    Case, dial, hands, movement, bracelet. We check for service history, original parts, accurate paperwork. If something's been polished, swapped, or redialed, we say so.

  3. 03

    Presented

    You see what's there. What's included. What isn't. What condition the piece is actually in — not a hopeful version of it. Then you decide, without pressure.

Who you're dealing with

A small team, one standard

We operate out of London with a small team centred on David, who personally handles every acquisition and every sale. When you write in, you're writing to the person making the decisions.

That means communication is slower than a giant marketplace — and much more direct. It also means the answers you get are actually the answers, not a customer-service line.

David

Founder · London

Ready to start a conversation?

Browse the current collection, tell us what you're looking for, or simply get in touch.